The Top 15 Most Creative Challenges of 2025

The Top 15 Most Creative Challenges of 2025

The Top 15 Most Creative Challenges of 2025

#1

8.5%

Breyers

A breakfast classic, reimagined

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#1

8.5%

Breyers

A breakfast classic, reimagined

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#1

8.5%

Breyers

A breakfast classic, reimagined

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#2

10.7%

Dole

Tropical classics, remixed by creators

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#2

10.7%

Dole

Tropical classics, remixed by creators

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#2

10.7%

Dole

Tropical classics, remixed by creators

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#3

6.5%

CAVA

Flavor meets surprise in every reveal

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#3

6.5%

CAVA

Flavor meets surprise in every reveal

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#3

6.5%

CAVA

Flavor meets surprise in every reveal

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#4

7.3%

Outshine

Seasonal fun with a refreshing twist

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#4

7.3%

Outshine

Seasonal fun with a refreshing twist

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#4

7.3%

Outshine

Seasonal fun with a refreshing twist

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#5

6.8%

Chili's

Viral moments worth pulling apart

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#5

6.8%

Chili's

Viral moments worth pulling apart

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#5

6.8%

Chili's

Viral moments worth pulling apart

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#6

9%

The Ordinary

Everyday routines, made effortlessly mobile

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#6

9%

The Ordinary

Everyday routines, made effortlessly mobile

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#6

9%

The Ordinary

Everyday routines, made effortlessly mobile

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#7

6%

DoorDash

More than meals, delivered

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#7

6%

DoorDash

More than meals, delivered

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#7

6%

DoorDash

More than meals, delivered

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#8

7.6%

Lesser Evil

Snack boards, upgraded with crunch

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#8

7.6%

Lesser Evil

Snack boards, upgraded with crunch

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#8

7.6%

Lesser Evil

Snack boards, upgraded with crunch

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#9

4.3%

Planet Fitness

Real motivation, real stories

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#9

4.3%

Planet Fitness

Real motivation, real stories

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#9

4.3%

Planet Fitness

Real motivation, real stories

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#10

8.9%

Vita Coco

Hydration, customized for summer

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#10

8.9%

Vita Coco

Hydration, customized for summer

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#10

8.9%

Vita Coco

Hydration, customized for summer

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#11

5.8%

Notion

Creativity, personalized

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#11

5.8%

Notion

Creativity, personalized

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#11

5.8%

Notion

Creativity, personalized

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#12

7.7%

Trü Frü

Everyday fruit, elevated

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#12

7.7%

Trü Frü

Everyday fruit, elevated

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#12

7.7%

Trü Frü

Everyday fruit, elevated

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#13

6.8%

Anthropologie

Social buzz turned into summer style

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#13

6.8%

Anthropologie

Social buzz turned into summer style

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#13

6.8%

Anthropologie

Social buzz turned into summer style

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#14

6.5%

Auntie Anne's

Snacking made perfectly portable

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#14

6.5%

Auntie Anne's

Snacking made perfectly portable

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#14

6.5%

Auntie Anne's

Snacking made perfectly portable

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#15

5.8%

Goodles

Comfort food, creatively customized

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#15

5.8%

Goodles

Comfort food, creatively customized

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#15

5.8%

Goodles

Comfort food, creatively customized

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Our Judges

↴

Our Judges

↴

Our Judges

↴

More than 30 years
of combined experience.

More than 30 years
of combined experience.

Bari Tippet

First Round Collective, Sweetgreen, Focus Brands, Coca-Cola

Bari Tippet

First Round Collective, Sweetgreen, Focus Brands, Coca-Cola

Bari Tippet

First Round Collective, Sweetgreen, Focus Brands, Coca-Cola

Evan Ponter

Urban Outfitters, Netflix, Sid Lee

Evan Ponter

Urban Outfitters, Netflix, Sid Lee

Evan Ponter

Urban Outfitters, Netflix, Sid Lee

Richa Anand

Legendary Foods, Lemon Perfect, Taco Bell

Richa Anand

Legendary Foods, Lemon Perfect, Taco Bell

Richa Anand

Legendary Foods, Lemon Perfect, Taco Bell