The Top 15 Most Creative Challenges of 2025

The Top 15 Most Creative Challenges of 2025

#1

8.5%

Breyers

A breakfast classic, reimagined

Learn More

#2

10.7%

Dole

Tropical classics, remixed by creators

Learn More

#3

6.5%

CAVA

Flavor meets surprise in every reveal

Learn More

#4

7.3%

Outshine

Seasonal fun with a refreshing twist

Learn More

#5

6.8%

Chili's

Viral moments worth pulling apart

Learn More

#6

9%

The Ordinary

Everyday routines, made effortlessly mobile

Learn More

#7

6%

DoorDash

More than meals, delivered

Learn More

#8

7.6%

Lesser Evil

Snack boards, upgraded with crunch

Learn More

#9

4.3%

Planet Fitness

Real motivation, real stories

Learn More

#10

8.9%

Vita Coco

Hydration, customized for summer

Learn More

#11

5.8%

Notion

Creativity, personalized

Learn More

#12

7.7%

Trü Frü

Everyday fruit, elevated

Learn More

#13

6.8%

Anthropologie

Social buzz turned into summer style

Learn More

#14

6.5%

Auntie Anne's

Snacking made perfectly portable

Learn More

#15

5.8%

Goodles

Comfort food, creatively customized

Learn More

Our Judges

↴

More than 30 years
of combined experience.

More than 30 years
of combined experience.

Bari Tippet

First Round Collective, Sweetgreen, Focus Brands, Coca-Cola

Evan Ponter

Urban Outfitters, Netflix, Sid Lee

Richa Anand

Legendary Foods, Lemon Perfect, Taco Bell