The Kale Blog

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Product Launch

December 15, 2025

Introducing Quests

Learn what Quests are, who is invited, and how they work.

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Product Launch

November 25, 2025

Introducing Tournaments

Learn how Tournaments work!

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Feature Update

November 21, 2025

Posting on LinkedIn

You can officially post LinkedIn content for select B2B brands!

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Case Study

November 15, 2025

Anthropologie’s UGC Strategy on Kale: Where Everyday Buzz Meets Timely Moments

Anthropologie x Kale

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Creator Guide

November 10, 2025

Beauty Content Guide

Read this article for all the tips and tricks to master content creation for beauty brands.

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Creator Guide

November 3, 2025

How to Become an Icon

Learn what an Icon is, what Kale looks for, how the review process works, and how to become a Kale Icon!

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Case Study

October 31, 2025

From Desk Tours to Daily Routines: Notion's Evergreen Strategy with Kale

Notion x Kale Partnership

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Creator Guide

October 21, 2025

Top Rejection Reasons

Learn the top three rejection reasons in order to better understand what type of content Kale rejects and improve your chances of being approved every single time.

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Case Study

October 13, 2025

CAVA Taps into Blind Box Trend: Inside the Viral Harissa Bowl Launch that Drove 20K+ Engagements

CAVA x Kale partnership

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Case Study

October 13, 2025

Tossed to Perfection: Sweetgreen's UGC Campaign Drives 12% Engagement for Product Launch

Sweetgreen partnered with Kale to launch a creator-driven campaign promoting a new menu item.

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