Reward customers, not influencers.
Our brand partners
Reward customers, not influencers
Reward customers, not influencers
Say goodbye to gifting products.
Sales
Customers buy your
product & then talk about it
Scale
@typrints
10.8k
@samsings
2.5k
@liiiiiilz
12.1k
Instead of paying one big influencer, activate hundreds of real customers
Social
Increase tagged videos
on social by 225%
How it Works
How it Works
Meet Challenges: Lightweight video prompts to inspire customers.
Meet Challenges: Lightweight video prompts to inspire customers.
1. Turn your brand priorities into challenges for your customers
New Product
Retail Launch
TikTok Trend
2. Customers complete your challenges
Based on brand moments that matter:
Dynamic payout based on quality & engagement
Available on TikTok & Instagram
3. View all of your UGC in one spot
Real-time content and metrics
Plus, you own content rights from day one
1. Turn your brand priorities into challenges for your customers
New Product
Retail Launch
TikTok Trend
2. Customers complete your challenges
Based on brand moments that matter:
Dynamic payout based on quality & engagement
Available on TikTok & Instagram
3. View all of your UGC in one spot
Real-time content and metrics
Plus, you own content rights from day one
1. Turn your brand priorities into challenges for your customers
New Product
Retail Launch
TikTok Trend
2. Customers complete your challenges
Based on brand moments that matter:
Dynamic payout based on quality & engagement
Available on TikTok & Instagram
3. View all of your UGC in one spot
Real-time content and metrics
Plus, you own content rights from day one
Be efficient. Plus, drive sales.
UGC converts 1.6x better.
$45k
Save money
$45k
Save money
73%
Decrease in CAC
73%
Decrease in CAC
120 hrs
Save time
120 hrs
Save time
Why marketers are obsessed
“Kale has been instrumental in helping us unlock the 'long tail' of our creator community on social. Through Kale, we can efficiently create and push out campaigns that then start popping up all over TikTok, seemingly overnight.”
Steven Vigilante
Director of Growth + Partnerships @ OLIPOP
“Kale creates simple connections between brand and creator while facilitating authentic, multi-functional content. Kale’s ability to deliver creator-driven/brand-lead content helps build an arsenal of genuine & acutely branded content from both trusted and growing social voices.”
Kyle Hatfield
Social Media Strategist
"We're spending less time, money, and effort and producing the same results from when we were paying 4x what we're spending on Kale creators, who have been outperforming our traditional influencers. This is the first platform in a long time where I've been screaming it from the rooftops.”
Lexie Barnhorn
Consumer Brand Lead @ Notion
“Since we’ve started with Kale, it has been tremendous to see how energized and excited our community is. We are seeing an increase in DMs and UGC as they continue to engage with us as a brand.”
Alex Sikkema
Social Media + Content Strategist
“Kale is an innovative platform that helps amplify our community and UGC mission here at Bubble. The platform is user-friendly & the Kale team is wonderful to work with. We love the inclusivity of Kale and have seen successful growth with our community as a result of the platform.”
Olivia Bergmann
Social + Creative for CPG and Beauty Brands
“Kale makes sourcing high-quality, diversified UGC so easy and efficient. We now have a wealth of customer content to share on our socials and in marketing.”
Kellie Wesser
Performance and Growth Marketer
“Kale has been instrumental in helping us unlock the 'long tail' of our creator community on social. Through Kale, we can efficiently create and push out campaigns that then start popping up all over TikTok, seemingly overnight.”
Steven Vigilante
Director of Growth + Partnerships @ OLIPOP
“Kale creates simple connections between brand and creator while facilitating authentic, multi-functional content. Kale’s ability to deliver creator-driven/brand-lead content helps build an arsenal of genuine & acutely branded content from both trusted and growing social voices.”
Kyle Hatfield
Social Media Strategist
"We're spending less time, money, and effort and producing the same results from when we were paying 4x what we're spending on Kale creators, who have been outperforming our traditional influencers. This is the first platform in a long time where I've been screaming it from the rooftops.”
Lexie Barnhorn
Consumer Brand Lead @ Notion
“Since we’ve started with Kale, it has been tremendous to see how energized and excited our community is. We are seeing an increase in DMs and UGC as they continue to engage with us as a brand.”
Alex Sikkema
Social Media + Content Strategist
“Kale is an innovative platform that helps amplify our community and UGC mission here at Bubble. The platform is user-friendly & the Kale team is wonderful to work with. We love the inclusivity of Kale and have seen successful growth with our community as a result of the platform.”
Olivia Bergmann
Social + Creative for CPG and Beauty Brands
“Kale makes sourcing high-quality, diversified UGC so easy and efficient. We now have a wealth of customer content to share on our socials and in marketing.”
Kellie Wesser
Performance and Growth Marketer
In the news
In the news
In the news
Case Studies
OLIPOP
Drive in-store purchases
Challenge:
Head to Whole Foods to pick up our newest flavor: Lemon Lime. 🍋🥤
Increased tagged TikToks by +40%
Beat Q1 revenue goals by +50%
K18
Demonstrate the power of their products
Challenge:
We want to see your K18 results! Show us a before and after. 👀
50x more engaging than traditional influencers
Crumbl Cookies
Launch a limited time offering
Challenge:
Grab our newest dessert creation, Tres Leches Cake, and film a taste test. 🥛🍰
650+ taste test videos in 5 days
Notion
Develop evergreen ad content
Challenge:
Share a product or project you’ve build using Notion. 👷♀️🛠📝
2,500 UGC, eliminating the need for a separate influencer program.
Saves $40,000+ monthly, & over 40 hours weekly
Häagen-Dazs
Appeal to a younger demographic
Challenge:
Calling all college students! Show us how you’re getting through finals season by treating yourself to Häagen-Dazs. 📝🍨
Increased tagged TikToks by +225%
OLIPOP
Drive in-store purchases
Challenge:
Head to Whole Foods to pick up our newest flavor: Lemon Lime. 🍋🥤
Increased tagged TikToks by +40%
Beat Q1 revenue goals by +50%K18
Demonstrate the power of their products
Challenge:
We want to see your K18 results! Show us a before and after. 👀
50x more engaging than traditional influencers
Crumbl Cookies
Launch a limited time offering
Challenge:
Grab our newest dessert creation, Tres Leches Cake, and film a taste test. 🥛🍰
650+ taste test videos in 5 days
Notion
Develop evergreen ad content
Challenge:
Share a product or project you’ve build using Notion. 👷♀️🛠📝
2,500 UGC, eliminating the need for a separate influencer program.
Saves $40,000+ monthly, & over 40 hours weekly
Häagen-Dazs
Appeal to a younger demographic
Challenge:
Calling all college students! Show us how you’re getting through finals season by treating yourself to Häagen-Dazs. 📝🍨
Increased tagged TikToks by +225%
We work with marketers who think differently.
Request a demo