Anthropologie x Kale

Notion x Kale Partnership

CAVA x Kale partnership

Sweetgreen partnered with Kale to launch a creator-driven campaign promoting a new menu item.

SONIC drive-in partners with Kale to create authentic content and buzz around their seasonal Salted Caramel Coffee.

Few people know influencer marketing inside and out like Monica Caponigro (Khattar). She’s built programs at top agencies, scaled influencer strategy in-house at @Nordstrom (where she helped create their influencer “center of excellence”), and helped start a new agency Bobbie, which she now runs alongside Donetta Allen.

From building a strategy rooted in community and UGC to scaling creator content through Kale, Jack breaks down how his team keeps the momentum going and customers showing up.

How do legacy brands like Cinnabon and Carvel evolve with culture—without losing the nostalgia people love? I sat down with Hannah Gregus, Social Media Manager for both brands, to chat about how her team balances tradition with trend, the power of UGC, and what it really takes to run social for national names people feel deeply connected to. Whether you’re leading strategy for a heritage brand or just trying to keep up with the pace of TikTok, Hannah’s insights are full of practical takeaways.

Ever wonder how fashion brands really connect with their communities through influencer marketing? I got to chat with Lauren from Nuuly, who shared the inside scoop on how they’re making community and authenticity the focus of everything they do. From teaching elementary school to leading influencer efforts, Lauren’s been key in shaping Nuuly’s approach—putting UGC and community engagement at the heart of it all.

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