Ever wonder how a beauty blogger transforms into leading social media & influencer teams for major beauty brands? I had the absolute privilege to sit down with Kristine Ayala, the Director of Social Media & Influencers at RoC Skincare. With over 13 years in the beauty and marketing industry, Kristine’s journey is truly fascinating. From her early days working at Sephora to starting a successful beauty blog, she has worked with top brands like L'OCCITANE Group (B Corp), Ouidad, Movado Group, Inc. Now, she's spearheading social media and influencer strategies at incredibly fast-growing beauty company RoC. Kristine shared her thoughts on how social media is changing, why being real matters in influencer marketing, and much more!

I sat down with Megan Reid from LesserEvil Brand Snack Co., the mastermind behind THE better-for-you popcorn influencer and creator strategies. Megan manages everything from campaigns and brand collaborations to social giveaways. We talked about how to keep content genuine, the rise of UGC, and the growing importance of TikTok SEO. Whether you're a brand or a creator, you'll find plenty of useful insights and tips!

I recently sat down with Anna Vale, a seasoned expert in beauty marketing with 20+ years of experience. From her early days at Estée Lauder and Clinique to collaborating with industry giants like Space NK, TOM FORD BEAUTY, and Youth To The People, Anna has experienced and executed across many different lanes. In our conversation, Anna shared her insights on how brand marketing and PR in beauty has evolved, the significance of retail, the resurgence of OOH advertising, and how UGC bleeds the digital/physical shopping experience for GenZ & Gen Alpha.

We sat down with Ashlee Rawlings, Crumbl's first Influencer Marketing Manager to dive into her insights on community building and user-generated content. From managing Influencer and PR at Trü Frü (a Mars brand) to transforming Crumbl's approach to user-generated content, Ashlee has seen it all. We got the inside scoop on her strategies and insights into managing a thriving and creative community.

Mikayla Barker Dishes on Influencer Strategies from Beyond Meat to Bachan's How do you get UGC that meets your goals AND sparks community creativity? Mikayla Barker has been exploring this question for some time. From managing all social media channels at Beyond Meat to now leading Social and Influencer Marketing at Bachan's, we caught up with her to get the scoop on her strategies and her take on the dynamic world of TikTok.

Do influencers and creators only work for the beauty industry?

Hey, it's me: Isha. As the co-founder of Kale, I get to spend my days with the coolest of brands. I love learning how brands hypothesize, experiment and scale new marketing strategies to build community, grow brand awareness and increase sales.