NEW YORK, N.Y., March 19, 2026 – Kale, a new-age rewards platform that enables creators of all sizes to earn cash by posting about the brands they already love, today announced the release of its first annual data report. Drawing from the results of brand partners across industries, including DoorDash, Nordstrom Rack, Chili’s and Notion, the report offers marketing leaders a snapshot of how everyday brand superfans are driving measurable impact across social platforms. The report underscores share of voice (SOV) as a key component in dominating cultural conversation and brand visibility in an increasingly crowded digital landscape. "We want to showcase the real impact that everyday people have on brand growth, at a time when traditional, costly influencer campaigns are becoming more mistrusted by consumers, especially among the younger demographic,” said Isha Patel, CEO and co-founder of Kale. “Share of voice is the conversation I am having with brand leaders from the most reputable and pioneering brands in the space every day. Every brand is chasing it to stay relevant culturally and stay top of mind in an increasingly competitive social landscape - consistent chatter from real people is how top brands are building brand lasting equity and love. We hope business and marketing leaders use this report as a proof point to try something different from the status quo.”